Choose with a clearer picture
Start with what you want to do, then compare the devices and configurations that fit. These practical guides bring the useful questions together before you browse the range.
Choose your Mac
Work through portable and desktop choices, the applications you use and the memory, storage and connections you need. Build a shortlist around exact configurations and the accessories required for your workspace.
Choose your iPad
Balance screen size and portability, choose storage for your content and compare connectivity options. Check the precise compatibility of Apple Pencil, keyboards and cases before adding accessories.
Choose your iPhone
Compare the features you use each day, from the screen and cameras to storage and network compatibility. Keep the exact model, generation and regional configuration in your shortlist.
Compare the complete purchase
Look beyond the device name. Review the configuration, what is included, compatible accessories, confirmed availability, delivery and final price together. A supplier image can show an accessory sold separately or a different colour, so check the selected listing before purchase.
Prepare for setup
Before replacing a device, plan your backup and check access to important accounts and software. Keep a note of any apps, subscriptions or organisation requirements that need to work with the new device. The setup checklist links to official support information.